This is how it works.

I love ~ LOVE ~ LoVe the people in my life and I do for my friends whatever they need me to do for them....again and again as many times as necessary.

For example, in your case you may forget who you are ~ how INCREDIBLE you are and how much you are loved.

So what I do for you as your friend is remind you who you are ~ how INCREDIBLE you are and how much I love you.

This isn't any kind of burden for me, because I love you so MUCH.

Every time I remind you, I get to remember with you which is my pleasure.

(simple as that)